![]() ![]() “We couldn’t be happier to have Clay and Buck – two incredibly talented personalities from our Premiere family – at the helm of this new program,” said Julie Talbott, president of Premiere Networks, in a press release from parent company, Los Angeles based iHeartMedia. The show’s syndicator, Premiere Networks, is encouraged. Both also have their own audiences to bring to the show. Both are talented, smart and entrepreneurial, and Sexton has the benefit of being a partial invention of Glenn Beck, and a successful Limbaugh guest host. Whether Travis and Sexton succeed will be determined in upcoming months, as listeners either listen, or don’t. So far, the show is following in Rush’s steps without mimicry. This week, Rush’s two replacements, Clay Travis and Buck Sexton, took over Limbaugh’s slot. In many ways, and like him or not, the question is also one of a brand how do you keep a brand legacy alive when the original namesake is gone? Immediately, listeners, media critics, advertisers and listeners wondered how such a giant of radio would be replaced, and, if indeed, anyone could do it. 17, 2021, The Rush Limbaugh Show quickly went back into its archives, with guest hosts, and hundreds of clips from his three plus decades on the air.
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